Cracking the Code to Social Media Marketing for Real Estate Agents



Social Media Marketing for Real Estate Agents

In today’s digital age, social media has become a crucial tool for businesses across various industries, and the real estate sector is no exception. With its vast reach and ability to connect with potential buyers and sellers, social media has transformed the way real estate professionals market their properties and engage with clients. In this blog post, we will delve into the strategies and techniques that can help you crack the code to real estate social media marketing, allowing you to leverage these platforms effectively and boost your business success.

  1. Identify Your Target Audience: Before diving into social media marketing, it’s vital to identify your target audience. Are you focusing on first-time homebuyers, luxury property investors, or commercial real estate clients? Understanding your audience’s demographics, interests, and pain points will enable you to tailor your social media content and engage with them more effectively.
  2. Choose the Right Platforms: Not all social media platforms are created equal when it comes to real estate marketing. Each platform has its own unique characteristics and user demographics. Facebook is a versatile platform that allows you to showcase property listings, engage with potential clients through groups, and run targeted advertising campaigns. Instagram, on the other hand, is visual-centric and perfect for showcasing high-quality property photos and behind-the-scenes glimpses. LinkedIn can be valuable for connecting with other industry professionals, while YouTube is ideal for sharing virtual tours and educational content. Choose the platforms that align with your target audience and marketing goals.
  3. Compelling Content Creation: Creating engaging and compelling content is key to capturing the attention of your audience. Showcase your listings with high-quality photos, videos, and virtual tours that highlight the unique features and selling points of each property. Share success stories and testimonials from satisfied clients to build trust and credibility. Additionally, offer educational content such as blog articles or videos that provide valuable insights and tips related to the real estate market.
  4. Consistent Branding: Maintaining a consistent brand image across all your social media channels is crucial for establishing brand recognition and trust. Use consistent colors, fonts, and tone of voice to create a cohesive brand experience. Your profile bios, cover images, and profile pictures should reflect your brand’s identity and values.
  5. Engage with Your Audience: Social media is not just about broadcasting your content; it’s about fostering meaningful connections and engaging with your audience. Respond promptly to comments, messages, and inquiries. Encourage user-generated content by running contests or asking for feedback. Actively participate in industry-related discussions and provide value by sharing relevant information and insights.
  6. Paid Advertising: While organic reach is valuable, paid advertising can give your real estate marketing efforts a significant boost. Platforms like Facebook and Instagram offer targeted advertising options that allow you to reach specific demographics, interests, and locations. Use compelling visuals and persuasive ad copy to capture attention and drive leads to your website or landing pages.
  7. Analyze and Optimize: Regularly monitor and analyze your social media performance using built-in analytics tools or third-party applications. Pay attention to engagement metrics, reach, and conversion rates. This data will help you identify what is working well and what needs improvement. Optimize your strategies based on these insights to refine your approach and achieve better results over time.

Social media has revolutionized the real estate industry, providing unprecedented opportunities for reaching and engaging with clients. By cracking the code to real estate social media marketing, you can unlock the potential to boost your business and establish yourself as a trusted authority. Remember to understand your audience, choose the right platforms, create compelling content, engage with your audience, utilize paid advertising when appropriate, and continuously analyze and optimize your strategies.

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[00:00:00] Courtney La Fosse: Hi, I am Courtney. I am now currently working as a social media consultant. I started my own business a couple months ago, but previously I worked for Tom Ferry for about four years or so, and I ran all of his social and as well as managing his video team. So I, some of you, I may have seen throughout the ecosystem at either like Elite Retreat, Summit, what have you.

But today I kind of wanna walk through something that I call the social code. So kind of how to build your social presence from starting of how to create an audit to a social media strategy. And then at the end, I’m gonna give kind of just next steps and things that you can kind of get started on right away.

So I’ll hop into my slides. It’s around 20 slides or slow, so I might. Breeze through them, but I’m gonna try to go in depth as I can, so I take as many notes as possible, and then at the end I’ll leave room for questions. So if you do have any questions for me, I can answer things right away from you.

So I’ll just kind of get started now and I’ll share my screen. Perfect. Let’s make sure. Okay. So I wanted to walk through first, this is kind of a background things that I specialize in. So anything from like social media strategies, building brands, all organic growth. I’ve worked in the past at a marketing agency doing paid stuff.

So a lot of like paid ads on Facebook, LinkedIn, what have you. But right now, I. Primarily focus on organic growth. My key strengths are in lead generation. Of course. I, since I worked with Tom for around four years, it was always like driving leads for coaching, driving leads for sales events, et cetera.

So that’s kind of my strong suit, is that organic growth. And then a fun fact about me is I have three cats and then one dog that Tessa talks about North. So ri jumping right in. So why is social media so important for your business? I mean, the biggest thing would obviously be brand awareness, nurturing your leads, driving sales and community building so you can kind of see that even if you.

Feel like you don’t have a strong social presence now There’s, it’s never too late to start one. I think that the big key players right now is having at least an Instagram and a Facebook to start if you wanted to kind of transfer into the TikTok Twitter, LinkedIn space. I think that those can become gradual over time.

But the main focus is that I kind of would like to focus on is like, Instagram and Facebook. The reason being is because the platforms are tied to each other. So of course like if you needed to run paid ads for a reason, you’d do it through Facebook and then it could also help with your Instagram. I think YouTube right now for someone who might, might be a solo agent is a really big undertaking.

I think a lot of times, yeah, video content is pushed so often, but having to create like a weekly series is a lot of work. But I feel like if you are able to put things in place of like. Your strategy, auditing your channels, then you can kind of work towards that. So I wanna wor work into how to audit your social media channels.

So I think it’s really important to first start looking at, let’s see. Mm-hmm. Okay, is the first start looking at what’s working for you, what’s not working for you, who’s engaging with your content? Which networks does your audience use, and how does your social me media presence compare to your competition?

It’s really good to look into these key indicators because not all of your channels are gonna have the same audience. So you may have an audience on Instagram that is, I don’t know anyone from between like 25 to 35, and they’re located in like Dallas, New York and Los Angeles. But then you can hop over to your Facebook and you can have a totally different demographic.

Your demographic could be primarily female or it could be people in their ages of 45 to 65. It’s really important to audit your pages so you can kind of see who to speak to for your specific channels, which I think is really helpful because a good example would be for Tom. When I was running his pages, Facebook was predominantly all female based, but his YouTube was predominantly all male based.

So that’s why on his YouTube you had like Jason Pantana hosting shows, you had Tom hosting shows. It was like male driven that I feel like you need to look into your specific channels and audit them to see who your audience is. And that will also depend on the copy for the post. What you’re posting on those specific channels, like your copy shouldn’t be the same on Facebook, Instagram, LinkedIn, Twitter, et cetera.

You should be having different copy and keywords per channel, so when you are auditing your pages, you’re able to actually look through to see what you’re currently doing and or what’s working and what kind of isn’t working for you. The main thing once jumping into your audit is asking yourself these three questions.

So in the last years we’ve seen a decline in like that aspirational, aesthetic driven copy and content. I don’t think that when you go to someone’s Instagram page, it really matters with the aesthetic looks like, like matching to see if it’s blue here and black here, and making sure it works here. Like people don’t care about that stuff.

I think. Early on in Instagram, like 2015 to maybe like 2017 people cared so much about like having that aesthetic. But I think as long as you have a cohesive brand coloring font, it doesn’t really matter. And that lo-fi content kind of rose to the top. So you started to see more of that organic content, the straight to phone, the green screen in the back.

That kind of content started performing a lot better than this, like polished content. So the main things to look at is, does my brand deliver what I promised on social? Is my content true to the values I claim? And am I serving the needs of my customers and community? So when you are running through this audit, you’re gonna start, I’ll show you an example of kind of how to outline all of the pillars to look through, what to look into for an audit.

So the [00:06:00] audit approach is kind of in six steps, I like to say. So the first three is create a list of all your social accounts. So anything that’s inactive, active, maybe you created something in a past, you no longer use that handle, it doesn’t matter. I would look through. Every account that you’ve ever opened or are using or in, or aren’t using then check in on your branding.

So your profile, your cover images, your biotechs, see what all of those say. You might have a different profile picture for LinkedIn than you have from Facebook because you don’t use LinkedIn as often. So you really wanna incorporate that in the audit so you can see what needs to change and what needs to maybe go away.

Another thing to look into is like the at name versus the usernames. So on Instagram, your at name could be like at Courtney la foe like mine. But then your actual U like your name. When it’s searched, you want it to say like Courtney la foe slash like SoCal realtor. Like you wanna have something additive in that name so that when people are typing your name in the search bar, that’s the name that’s gonna pop up.

Even if your username is completely different, your username doesn’t have to have. Courtney Lofo, say, realtor of so-and-so. Like it, as long as it’s in that name. But look through all of your channels and kind of see where things are cohesive and where things are kind of missing the mark. The next thing would be identifying your top performing content.

So what’s getting the response you want? Is it a photo, a reel, a story? Kind of what’s the highest engagement? Is it those candidate posts? Is it the more polished stuff? Things that aren’t polished? Are people responding this the same across all channels? So maybe you post something on Instagram and also on Facebook, and it doesn’t do so well on Facebook.

Is it the right audience for your Facebook page? A good tip I like to use, especially for Instagram, is you’re able to create saved albums on Instagram. So what I like to do is create saved albums based off of high performing content. So I’ll look through my pages every couple of months and I’ll save posts that are doing really well, and I’ll add it into that saved content album.

So when I am revisiting. Or I need ideas for new content. I look back and see all of my highest performing posts, see what people liked about them. Maybe there was something someone was saying in the comments that’ll spark an idea for a new post. Or maybe it’s something that you posted over a year ago, you don’t know why it did so well.

Use chat, G B T, manipulate the copy of that and create a brand new post that said, exact same form of content. So for example, if I had a post that did really well about me talking about SEO and backlinks on websites, I would see, okay, this is something that people really liked. Then I would manipulate, maybe it was a carousel post I did last time.

Well, maybe this time I’m gonna try to do a static post. It’s gonna be around the same topic about backlinks and seo, but I’m gonna adjust the copy a little bit, maybe change the graphic and see how it performs. And that’s a good way of like AB testing your content. The next thing is to look into your channel performance.

So profile visits, follower, growth, organic versus paid. You know, how many website visits are coming to your Instagram. So if you have like a link tree checking where that’s coming from, or if you like to use like u t m tracking just kind of seeing where your performance is a really good. Place is having like a K P I tracking sheet that I like to do every month, and I kind of go through the numbers for the month of engagements, likes, comments, all of that kind of stuff, so that I can track month over month how the content is performing.

Another thing is understanding your audience per channel. Like I said previously, you may have a different audience on a different channel and you have no idea. I’ve had times where I go in and my LinkedIn is completely different than my Instagram. Like my Instagram right now is a work Instagram, and it’s predominantly all real estate because I.

I was so involved in Tom Ferry and the ecosystem, and that’s kind of where I got my growth. But my LinkedIn is all people that I went to college with. So like my LinkedIn demographic is completely different, so I don’t wanna put like real estate focused content on my LinkedIn when that’s not the audience for it.

The last thing would be updating your social strategy. So what channels are driving the most results? Are there any new platforms you should be using? Every person that I’ve worked with or client that I’ve worked with, I always build out an an intense social strategy just because you wanna be able to have like a brand bible or some sort of book that you could give someone if they needed to run your social for you.

This would kind of dive into all of this stuff, like what your strategy is, how to write the copy for it, like it’s a pretty in-depth thing. But I would think looking as long as you have a bare minimum of like what is your strategy, what are your business goals you can have, it’ll work for any of your platforms.

So I’ll walk into later kind of building out a strategy for yourself. Going into here. This is a social audit template, so I just wanted to show you kind of what it looks like for me. I usually have it on an Excel doc, and I have all of those different six steps that I just recently talked about. So handle, name, bio hashtags, Lincoln profile, and I go through.

Each of the channels and see where it’s at for there. So I could be, so looking at demographics, number of followers year over year, what was the goal for it so that when you do assess all of your channels, you can see what the clear differences are, or you could see where you may need to be spending more time or less time on your channels.

So once you’ve kind of audited your pages, you wanna see like, okay, these, these are the channels that I’m using, these are the channels I’m not gonna use. I’m gonna focus heavily on these three [00:12:00] things. You’re gonna start to build out your social strategy. So, I know that this this webinar essentially was like how to crack the code of social, but I don’t think there is like a secret sauce or something that’s gonna make you gain more followers or do this unless you actually have the foundation laid.

And that foundation is doing an audit and doing a strategy so that when you are building up, you have something that you were starting from. Rather than just implementing all these things that you see on a blog article or someone told you, oh, you need to do 20 reels a week and two times a day, and that’s gonna work for the posting.

Once you have the foundation of an audit and a strategy, you can say, well, that’s great. You know, two times posting a day works great for you, but that doesn’t work great for my audience and this is why. These are my objectives. This is what I’m reaching for. These are my goals for the quarter. Like, Your social journey is gonna be completely different than someone else’s.

So why do you need a strategy? So the main thing is just making sure that you’re not posting at random. You have those goals in place. You know what you’re gonna be talking about. You know what your brand is. If you needed to change anything on your channels it solves your goals. It. Encourages content to be going out consistently on your channels, and it really identifies as well the business opportunities that you can have through social.

So maybe you use Twitter and it’s just for you to engage with articles on there, and that’s the sole purpose of it. That’s fine, as long as you’ve identified that that is your goal for Twitter. Maybe your goal for Instagram is that’s where you wanna drive leads. So look in and paying more attention to like what is gonna make you drive leads to Instagram.

So when you have this strategy, you’re able to kind of put everything in place. I like to always start out with smart goals for your strategy. So what exactly do you wanna achieve? And always putting like a tangible number behind it. For example, I wanna increase the number of followers I have on Instagram by 15%.

So what does that 15% look like? Measurable. How will you know when you’ve achieved it? What KPIs are you tracking? There was an increase in 15% on my followers by the end of. 2023. How are you tracking that? Attainable. It can be tempting to aim high, but don’t be too unrealistic with goals. So is increasing your followers by 15%?

Actually something that you’re able to do. Maybe it’s by 5% and that’s only 20 or 30 followers. For the year. That’s fine, as long as you’re not putting these like extramental goals of like, I wanna gain, I wanna be at like 10,000 by the end of the year. Like, look into all these metrics and see if it’s something doable that you can have relevant.

Does it fit your bigger goal? So later on I’ll walk into, Using your business goals and your social goals and what to track with those. So does it fall into your business goals and social goals? Like does it go hand in hand and then time ban is your goal? Doesn’t have a due date? I’d always set like a completion time, end of quarter, end of year.

Like when do you wanna get this traction on your channels? And by when? Once you go into there consider using analytics in real time. So what is your audience’s pain points? Competitor messaging and content sentiment, the most popular types of content. I pulled this graphic from Sprout Social, and it kind of talks about the types of contents consumers are seeing from brands they follow.

So you can see that people like, like the highlighting of products. They like to see what you’re doing, but people also really like. Not so polished content that those testimonials you straight to the camera. Like again, I think you see all these other people with like videographers and you think like, I don’t have a videographer.

Like I can’t do that. Truly, if you just have your phone, you will be fine. Get a ring light. When I did Tom Social, all of his polished videos never did as well as his organic videos. Like all of those videos did so much better when it was like Tom behind a green screen talking about like interest rates or Tom talking about like a book he recently read and this was the message for it like, People really wanna connect with you as a person, not as just like your full brand.

And I think that that’s why it did so well for Tom is that Tom had kind of that mix of personal and business, but it was mainly really personal. So you could see who he was as a person. You saw pictures of him and Kathy, his wife. Like people really care about like the sentiment that you’re putting behind those more organic postings.

So this walks into like the business objective, your social media goal, and then like the metrics you would be tracking for it. So for example, if your business objective is to grow your brand, that social media goal is gonna be awareness. So you’re gonna be checking the metrics for followers, shares, et cetera.

That’s gonna show the timeline of what’s. If you’re actually achieving these goals, if it’s to turn customers into, into advocates so that they’re, you know, advocating for your brand engagement is what you’re looking for. You’re looking for those comments, likes, mentions, those kind of metrics. If it is to drive leads and sales, you’re looking for conversions.

So like, Website clicks, email signups, lead generation forms, you’re looking to where you’re capturing people’s information. And if it’s to improve customer retention, or sometimes I like to put this one as like build and maintain trust. The goal is gonna be the consumer. So testimonials, social media, sentiment, all of those types of content.

So once you figure out what your business objectives are, then you can kind of match what social goal is gonna show if you actually are achieving that goal or not. From there, I like to use, or I like to break it into how that content is being created per week. So I put on here, on the bottom left, like for example, if my pillar for my content was mindset.

My topic is gonna be a motivational [00:18:00] lesson, and that template is gonna be a video Tuesday, my pillar is gonna be my educational pillar. Then my topic is gonna be industry updates and it’s gonna be a carousel. So I like to organize the content by week so that I’m making sure that I’m hitting all of those pain points of my audience.

So like once you’ve, you’ve created what your goals are, what your pillars are, you can then break up your weeks. And it’s so much easier to batch content because you can say, you know, I need three posts that are gonna be about education this week. This is what I’m gonna do. One about industry updates. I’m gonna do one about what’s happening in my local marketplace.

Like then you can actually build a content calendar. You can use Sprout social gain app, Hootsuite, whatever you want to schedule out content. If you don’t wanna pay for those, you can always do, use each channel’s personal feature. So you can schedule out tweets, you can schedule out LinkedIn posts, you can schedule out YouTube.

All within the platform. So you don’t really need to pay for these like management tools anymore for scheduling out content. You can do it right there in the platform. And then when creating the content mix, I like to do like an 80 20 rule. So like 50% of my content’s gonna be to drive back, you know, traffic to the website.

20 fives gonna be for this, breaking it really into what type of content is being posted, when and how much of it is being posted. So these, once I’ve walked through now the audit and the strategy, I wanted to give you guys like actionable next steps to do. So the biggest thing is being the resource for your channel and your community in general.

Like, imagine your social cha, your accounts or your first touchpoint with a customer. You don’t wanna be screaming like, buy now, just listed, just sold. You need to add some personality in there before you start like, You know, automatically telling people what to do. So that means like creating actionable educational content.

Have you guys heard lately, this is, I was walking around my neighborhood and I noticed this. What are your guys’ thoughts on a, you know, on an h o a, in a property like this, like you need to start creating the, that. Relatable content for people and be kind of that resource. So if people go to your page, they know like, oh, you know, my kids and I wanna go to a community event.

I know that Tessa always posts about community events, like, I’m gonna go to her page. I’m sure she posted the latest thing on there. Like, you wanna be that resource on your channels. The next thing is gonna be posting regularly. So I know it’s consistency is key. You hear it all the time. But it is true.

I’ve always seen, whenever I post maybe once, twice a week, my engagement and all of my stuff on Instagram, I mean, my numbers are gray. The percentage is completely down. Like the platform. Whatever you give to the platform, it’s gonna take back from you. So if you’re not giving anything to it, it’s not gonna reward your content at all.

The sweet spot right now is like one to two posts a day. I think that. As long as you’re posting daily and you have kind of like a schedule to follow, your content is gonna slowly but surely start to grow. I’ve seen that with, I have a dog account that I run for my dog just for fun, and I’ve been able to grow it to 20,000 followers, and that’s only because I.

Been daily on there, growing it. Whereas my personal account, I only have like 6,000 followers, but I’m posting maybe twice a week. Like it’s not getting the engagement or anything that my other pages are getting. The other thing is taking video seriously. I’ve spoken to a few people and they’re like, I need to lose 25 pounds before I get onto camera, or I need to do this like, There’s kind of no excuse anymore.

People wanna see your video content. They don’t really care what you look like as long as you’re giving them something that’s entertaining to watch and learn about. Your original video, video can feature customers raving about stuff. So here I talked about like, the beautiful thing about video is that you could have a 20 long.

Minute video where you’re talking about something and you can splice it into multiple pieces of content so you can get the most out of that 20 minutes of content I put on the right hand side. These are like video ideas, so video listicles, people love that. Like 10 tips of how to do this, three tips of how to do this.

Did you know in three steps you could do this? People love that like list type of content, spotlighting your employees, user generated, content, educational, or how-tos are like. People love, like, did you know this or did you know in your city that this building was built in this timeframe? Like people love learning.

About different things in their community. Breakdown of larger, larger content, relatable content, and then asking a question. So like, Hey, I have a question. Like, have you guys ever had to deal with a situation like this? Like, let me know, like DM me. That’s like always posing a question. People love to provide help where they can.

So if you’re reaching out to your audience, I’m sure that you’ll get a response from it. The last thing is infusing your content with your personality. So like I said, ditch the robotic stuff. Like it doesn’t really need to be fully polished. Like be yourself. Show your personality. People wanna work with people that they relate to.

If I go to your page, I wanna be able to see like, wow, they’re into the Lakers. I’m also into the Lakers. Oh, they recently went to a game. Oh, if I have tickets, maybe I’ll invite. Like you need to create that content to where people feel relatable and that they can trust you. The last thing is experimenting with emerging tech.

So obviously, you know that like chat, G B T, all of that stuff is now like so huge that you can use that to integrate into your workflow. So nearly nine to 10 business leaders expect their companies to increase investments in AI technology. This is one that I love from Sprout. They have an automatic automated technology to where they will.

Reply and do, it’s kind of like many bought whatever those chats that [00:24:00] respond back to people and it’ll actually like analyze the wording and respond back without you actually having to put together like a flow chart of like what to say, which I really like. But you can also, there’s integrations in Instagram that.

You can have automatic replies on your Instagram dm, so if you’re not there, you don’t respond to their message. It’ll automatically say, Hey, I’m not online right now. I’ll get back to your message as soon as possible. This is like a good way to start, like filtering through your dms. But that’s pretty much everything.

I know I walked through like an extensive process. I can send my deck to Tessa so you guys can look through it, copy it, see it if you need it for anything else. And then if you wanna connect with me, these are my socials. You can always email me if you have questions. If you don’t know what you should be doing, where you should be starting, you can always email me and I’m more than happy to answer any questions that you have.

And then right now, I know we have like two minutes left if people wanna stay, I don’t know, for like three minutes longer. But if you have any questions then I will stay online to answer your questions. So we did have a

[00:25:04] Tessa Wilkerson: question from Rochelle. She was asking Carousel, what is a carousel

[00:25:09] Courtney La Fosse: for Instagram?

Yeah. So a carousel post would be any post that you’re using that has more than one image. So it could be like, you could use three images to swipe through. You can use four images, five, you can use up to 10. You can incorporate videos in there, but that would be a carousel post. Okay, cool. Can anybody else have any questions for Courtney?

[00:25:30] Sandy Benetiz: I do, yeah. Hi, Courtney Sandy. Hi. Hi. So I started opening up myself more and more on Instagram where I opened up my, my Instagram cuz it was private. I have a higher following on my LinkedIn and I see that I get a lot of you know, as they call impressions, like a lot of people looking at my material.

However, I have more engagement. On Instagram. So I don’t, you know, I’m kind of falling in the sense of like trying to go more so here with IE IG instead of LinkedIn, cuz I feel like LinkedIn is not giving me what I need, but I’ve built up, you know, like close to 700, you know, contacts from my previous you know past life I should say in corporate.

So I’m just trying to see what I can do differently because since I have a large group in, in LinkedIn of professionals that I know that I could. You

[00:26:22] Courtney La Fosse: know, get business from. Yeah. I think for LinkedIn, looking at the metrics, an impression is like when someone has viewed the content. So an impression’s always gonna be a lot higher than like your comments, your likes, et cetera, because it’s when someone has scrolled through your content and it’s a touch point.

So on your LinkedIn, if you think about it, people are like on a feed all day long. So when people are scrolling through, that’s gonna be marked as an impression. So that’s why, because you have so many followers on your LinkedIn. That’s why you may be having a big impression compared to your Instagram account where you have more engagement, but I would really look into what people are.

Impressed by on your LinkedIn page and creating more content that is like conversational. I think that people on LinkedIn like to see articles, blogs did you know, type post. And you could then alter that to be an Instagram post as well. So like if it was like a, did you know in your area it could be a blog article or you know, three or four paragraphs on your LinkedIn, but on your Instagram you can.

Pull all that content from LinkedIn, go to chat g b t and say, rewrite this into an Instagram post, and it’ll rewrite it into an Instagram post for you. And then you can use that content there as well. So, Okay. All right, thanks.

[00:27:39] Tessa Wilkerson: Courtney, I have one last question and Ty, if you wanna, I dunno, I think he’s on the call too.

Him and I were wondering about hashtags and I know we’re, obviously, we’re always trying to get more visibility and people to our page, so how would you recommend and how, like to use that hashtag and or to find him?

[00:27:56] Courtney La Fosse: Yeah, I think for hashtags it depends on the channel. So on Facebook, I would not use hashtags on Facebook because when you go on Facebook, you’re not typing in the search bar hashtag to see where to eat or a location you would actually be typing in that location.

So I don’t use hashtags on Facebook. I predominantly would use them on. YouTube in the description, LinkedIn, Twitter, Instagram, and TikTok. Right now, the algorithm is saying that the sweet spot is like between three to five hashtags, but to be honest, I’ve seen things differ for each pages like. I’ve used on a client’s page, the three to five, but then like on my personal dog account, I use like up to 15 and I’m getting the same type of visibility that I am on three to five.

I think I, I have this like love hate relationship with the algorithms that I feel like they’re always constantly trying to change things and people are trying to change their strategies right away. But I would, I wouldn’t load it up with like, 30 hashtags to where it tells you like you’ve exceeded the limit.

I would stay within like a 10 range of hashtags and I would have them relevant to like what the content is. I always love to use a hashtag with your name because if someone ever needed to look up your name and they used it on a hashtag, all of your content is gonna pop up under that hashtag. So every post I post, I always put my name like.

At Courtney la fo say. And so then if I, if anyone ever needed to like, look at everything, they could see it. And then I’d use ones that are like more relevant to your actual, what’s happening in there. So like, if it could be a po, like a just listed, I would put like just listed in SoCal, like something that’s gonna be more of a niche hashtag rather than just like Laguna Beach.

And then people, it’s like when people go to visit Laguna Beach, they’re just gonna see. Vacation photos and things that aren’t gonna pop up for yours. So I would use very specific ones to like what the actual image or the content is.

[00:30:00] Tessa Wilkerson:That makes sense. Yeah, I know. I love the Courtney. Yeah. Go. Sorry, I had another question. So it’s always been a struggle between like growing your following organically or do you pay for like advertising your posts, boosting your posts, you know, doing all that so all your followers could see it? Or what do you recommend in that aspect?

I think it depends on what your main goal for the page is. For example, with Tom, all of his Instagram posts were all organic, but if there was like a podcast or something that he had like a certain guest on that we really needed more eyes on. I would boost that post. We’d have like a boosted spend budget for the month, and I’d put like a couple hundred dollars behind that post because ins Instagram and Facebook and all of them, they always say like, you know, if you boosted this post for 5 99, you’ll get like 600 more views.

Like, they always try to entice you to like, pay more. But I would, if you wanted to boost your content, I would boost like specific things that you really wanted more eyes on, like. Podcasts, blog articles. I wouldn’t boost like all of your just listed or just sold or what have you. Like maybe it was a testimonial talking about like a client and how great you were to work with.

That’s something I would put dollars behind. I wouldn’t put dollars behind like every single post that just is gonna just clog people’s feeds. So I think you need to decide like, What is worth it for boosting if you wanted to start adding dollars behind it and what’s kind of that? I think I just need to, you know, post consistently or a little bit more on this type of content and I’m not gonna boost, I’m just gonna use an organic strategy for that.

So I think it’s, it just is a toss up between like what your priority is for the channel.

Thank you so much. Of course.

Any other questions? Okay, perfect. Well, if you guys have any other questions, you can email me Courtney at la with say You can find me on Instagram and DM me. I am more than happy to answer anything you guys have the. The positive about like not working under Tom Ferry anymore is that I can help you guys now.

It’s not a conflict of interest anymore. So if you need help with anything, seriously message me. I’ll send you articles, whatever else you need, as much as I can help you. It’s nice that I can, I can be a resource for you guys. So again, if you just wanna reach out anything, even if it’s like, what do you think I should be doing on this page?

Like, Anything you can reach out to me and I’m more than willing to answer any questions you have.


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