Hey Fiv Realty Family,
We’ve got something super exciting for you this week! 🚀 Our latest episode of the Fiv Realty Masterclass dives deep into “Secrets to Real Estate Farming Dominance” with the one and only Matt Farnham! Whether you’re a seasoned realtor or just getting started, this episode is packed with golden nuggets to help you dominate your market.
In this episode, Matt Farnham, a seasoned expert in real estate farming, shares his insights on how to effectively establish and maintain a dominant presence in your chosen market. Here are the 5 key takeaways that you won’t want to miss:
- Be Present in Schools & Community Events: Matt emphasizes the importance of engaging with your local schools through events, giveaways, and sponsorships. By being actively involved in school activities, you not only build relationships but also increase your visibility and recognition within the community. This strategy helps you become a familiar and trusted face, making it easier for potential clients to think of you when they need real estate services.
- Commit to Consistent Branding: Establishing yourself as the neighborhood expert takes time and commitment. Matt’s nine-month mailer strategy is a cornerstone of this approach. By consistently sending out well-branded, informative, and engaging mailers, you keep your name and services top-of-mind for residents. Additionally, combining this with a smart mix of digital and community engagement ensures that you are reaching your audience through multiple channels, reinforcing your brand and expertise.
- Leverage Relationships: Relationships are the backbone of any successful real estate career. Matt, along with insights from Craig Smyser and Robert Mack, discusses the importance of building and leveraging relationships with new home builders, local vendors, and other community members. Partnering with these groups not only boosts your presence but also helps you build trust within the community. When people see you collaborating with other trusted local entities, it enhances your credibility and reliability.
- Engage Authentically in Social Groups: Social media platforms like Facebook and Nextdoor are invaluable tools for modern realtors. However, it’s crucial to engage authentically rather than coming across as just another salesperson. Being a valuable member of these online communities by offering helpful advice, participating in discussions, and sharing relevant content can lead to increased referrals and trust. When people see you as a helpful resource rather than someone just looking to make a sale, they are more likely to turn to you when they need real estate services.
- Mix Marketing Strategies: While traditional marketing methods like mailers still hold value, it’s essential to balance them with modern digital marketing techniques. Matt and Nazar Kalayji agree that a well-rounded approach that includes both traditional and digital strategies reaches more people effectively. Whether it’s through targeted online ads, engaging social media content, or informative email newsletters, diversifying your marketing efforts ensures that you are connecting with your audience wherever they are.
Fun Fact From the Episode
Did you know that Craig Smyser once sponsored a field goal-kicking contest at a local high school? This creative engagement not only brought him closer to the community but also made him stand out in a unique and memorable way. It’s these innovative ideas that can set you apart from other realtors and help you build a strong community presence.
Outro + Call to Action
Ready to dominate your farm area? Tune in now to hear all the expert tips and strategies from Matt Farnham, Craig Smyser, Robert Mack, and our host, Nazar Kalayji. This episode is a goldmine of insights you don’t want to miss.
👉 Watch the Episode Now!
Also, make sure to subscribe to our channel and hit the notification bell so you never miss out on our latest masterclasses. 💬 Got questions or tips of your own? Drop a comment on the video—we’d love to hear from you!
Until next time, happy farming!
