Give Yourself a Raise By Having Simple Conversations About Real Estate

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Give Yourself a Raise By Having Simple Conversations About Real Estate โ€“ David Caldwell
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[00:00:00] David Caldwell: Cool. Well, hey everybody. I know Iโ€™ve seen some of you guys. My nameโ€™s David Caldwell. Iโ€™m been working with Nazar for a little while. I think Iโ€™m going to start doing these calls on, I think itโ€™s the second and fourth Thursdays. So I guess what I want to start with is if thereโ€™s things that maybe Iโ€™m missing that you guys really need help with DM me or let Nazar know or let team or whoever somehow cycle that information back to me because Iโ€™d love to get you guys what you want, which is going to move you forward. Outside of coaching, Iโ€™m also a practitioner. I run a team. Iโ€™m making phone calls. Iโ€™m holding open houses. Iโ€™m following up with leads.

Iโ€™m doing all this stuff that you guys are doing. And as a coach, I really like. To coach on things that Iโ€™m, that Iโ€™m actually doing as well, not theory stuff that I know that works conversations that Iโ€™m having. One of the gals on my team just joined, which Iโ€™m excited about. So thatโ€™s just a little bit of a background about me today.

What weโ€™re going to talk about are just simple conversations that we can have. Let me share my screen here. Simple conversations. That we can have that I think will help move your business forward, or I think we titled it. Give yourself a raise. So I do think itโ€™s the small things that we say that end up making a really large difference.

We wonโ€™t spend the whole time in a slide deck, but we will spend a little bit of time in it. Can everyone see my screen. So this is my belief. The purpose of being an entrepreneur, which weโ€™re all entrepreneurs at a certain extent or salespeople is to create a business that serves life, not a life that serves business.

Right. Weโ€™re all doing this so we can go with our two year old to Disneyland as an example, right? Weโ€™re not doing this just so we can like sit on the phone and make phone calls. So I think all the time about like, how do I create clients, right? I want to do it the fastest and easiest way possible where Iโ€™m happy going to work.

Thereโ€™s this coaching filter, a filter I coached through, which is whatโ€™s the fastest and easiest way for people to achieve their goal, where theyโ€™re happy going to work every day. Hey, with that being said, every business daily should be focused on client acquisition and client retention. There are no doors to open if we donโ€™t have clients.

The most valuable thing we do in this business is acquire a client. You canโ€™t, you canโ€™t acquire any relationship you guys without communication. And we all have, if we have spouses, we have a spouse because one person started calling or texting and eventually the other person started calling or texting back and we kept communicating itโ€™s the basis of every relationship.

So this is a piece I think that sometimes gets missed a lot. Itโ€™s who are we communicating with? We cannot communicate with everybody the same way. I canโ€™t communicate with someone in my sphere the same way as I communicate with someone who doesnโ€™t know me and expect the same conversion rate. Thereโ€™s some pieces of communication I could send to both of those buckets.

But if Iโ€™m reaching out doing one to one communication, Iโ€™m going to ask a different question or start my conversation differently with someone who Iโ€™ve done business with versus someone who I havenโ€™t. Iโ€™m going to start communication differently with an old Zillow connection that hasnโ€™t purchased a home yet thatโ€™s two years old than someone I just sold a house with six months ago.

One of the observations I have as a coach. People have one or two messages of the month, or one thing they say, they try to start every conversation the same way, but we have to think about who weโ€™re communicating to, put ourselves in their shoes, meet them where theyโ€™re at, really think about the question that weโ€™re going to ask so we can increase our probability of a two-way two-way communication.

We have to think about how are we communicating with them. Based on where theyโ€™re at. Now, this is like a typical David Caldwell slide. The next one thatโ€™s going to be full of lots of data and everyone thinks Iโ€™m analytical, Iโ€™m actually a driver. I use data. To make better educated decisions so I can go faster, right?

I do a lot of stuff, so I like to use data so I can go faster. 41 percent of salespeople said their phone is the most effective sales tool at their disposal. Are we communicating, Iโ€™m going to say this voice to voice, Are we communicating voice to voice enough with our prospects?

[00:05:04] Matt Farnham: David? Yeah, go ahead. Hey, bro. Sorry to interrupt you. I think youโ€™re, are you looking at a slide deck that maybe we canโ€™t see?

[00:05:11] David Caldwell: Yeah, I guess I am. Hold on. Let me try it. Let me try that again. I thought I got the nod from the czar that you guys could see it.

[00:05:19] Nazar Kalayji: I can see slide deck. Oh, there you go.

[00:05:22] Matt Farnham: I can tell it was something different that was on our screen.

[00:05:24] David Caldwell: Okay, cool. Thanks, bro. All right. Hey, hereโ€™s my pretty slides. We missed. Weโ€™re not going to go backwards though. Thank you. Hey, 41 percent of salespeople said that was the most effective sales tool at their disposal. Right? 19 percent of buyers want to connect with a salesperson during the awareness stage.

Just thinking about buying a house, but I still want to talk to somebody. 60 percent when theyโ€™re like getting close, right? Theyโ€™re in consideration. Should I do this or not? I need someone to help me make [00:06:00] my decision. 20 percent really want to talk to us at just at the decision stage. But David, I call people and they donโ€™t call me back.

Itโ€™s not their responsibility. Our responsibility is to let people know that we are available. Itโ€™s not their responsibility to call us back. Like, I believe you reap what you sow, right? If Iโ€™m out planting seeds and planting seeds and planting seeds and planting seeds, Iโ€™m gonna harvest at some point. If Iโ€™m not planting seeds, thereโ€™s not going to be a harvest.

We have to understand who weโ€™re communicating to and where theyโ€™re at in this process. How many real estate agents, if weโ€™re team leaders, or I know Iโ€™m guilty of this too, well, I sent a bunch of emails. I mean, you guys, 24 percent of sales emails, sometimes you hear it as 20%, this is a more updated stat, I think, from HubSpot, are even opened.

But the response rate on that is much less, right? Weโ€™re planting seeds, weโ€™re planting seeds, weโ€™re planting seeds. We all know how difficult it is, even sometimes to get past clients on a, on a call. Like my assistant, if sheโ€™s on this call right now, she hammers me all the time on taking people to lunch.

When I take someone to lunch once a week, and I love giving people books, I have a whole bookshelf back here of books. Every time I go to lunch with someone, I give them a book Iโ€™d like them to be getting. Those people always give me referrals. Always. Have these like cute little stickers in there that yada yada, I gave this book with appreciation.

Itโ€™s a strategy that works for me, but I usually have to reach out to like three or four or five people To even book a lunch. These are past clients. These are friends. People are busy, right? Getting in touch with people is not always easy Now these are people that I know like one of my buddies. I just called him the other day like hey, dude Do you want to go to lunch this week guy went to college with Iโ€™ve sold done multiple transactions with him Hey, dude, Iโ€™m really busy Maybe like and like call me in a month that we can go like in a month Itโ€™s not always easy.

Imagine how much more difficult it becomes to create a relationship with someone about buying or selling. When we just met him at an open house or they were an online lead, or theyโ€™re an expired listing. Most people stop their follow up too soon. 44 percent of salespeople give up after one. Follow up.

Iโ€™m going to say one follow up at ten. Letโ€™s like, letโ€™s, we know most people arenโ€™t calling. We reach out once, they told us to stop calling. I canโ€™t see everyone right now, but I bet there would be some hand raisers. If Iโ€™m like, have you ever sold a house to someone who the first time you talked to them, they said they had an agent.

If you keep following up, thatโ€™s like the get out of jail free card, right? Oh, I have an agent. How long have you been working with them? Well, I have an agent. When was the last time you looked at property with them? I have an agent. Like, thatโ€™s just a common objection, right? Itโ€™s like going to the store and saying, I want to buy a new blazer or looking for a new blazer, but youโ€™re not looking for anything.

I do that all the time when I go shopping. I know exactly what Iโ€™m looking for. Someone else that they can help. I donโ€™t want help yet. Iโ€™m just browsing. What are you browsing for? Oh, a jacket. Hereโ€™s one of my biggest observations from coaching some of the really big teams around the country, doing big sales calls and working one on one with salespeople and even talking to the team leaders sometimes that are in production.

Is that most of us are not having enough conversations because weโ€™re not quite sure what to say because weโ€™re not thinking about what to say.

I believe that most real estate salespeople are having less than a thousand real estate based conversations a year. And we know that most people we talk to will not be buying or selling real estate this year. For a long time, weโ€™ve heard 10%, right? 10 percent of people move annually or 7 percent of people move annually.

I think like 3 to 5 percent of people in most peopleโ€™s database are the people that are actually moving, right? Am I talking to enough people to even achieve my goals? Am I planting enough seeds? Every conversation is not about a sale, itโ€™s about letting people know, perceivably, that Iโ€™m their best option.

Okay, so now Iโ€™m going to stop sharing my slide deck since I shared the wrong one for half the time. And weโ€™re just going to talk about a couple scenarios and scripts. And if you guys have like certain scenarios that you guys want to work on, put it in the chat or just talk over me, Iโ€™m okay with that.

And weโ€™ll go through, weโ€™ll go through some things, but Iโ€™m going to give you guys a couple of different scripts that I really like, that I found work for me, work for other clients, scripts that have worked at scale, right? For people we know, for people that are my friends, my past clients, right? Even like my friends that might make fun of me if they think if I, if they think Iโ€™m trying to sell them something.

Right now thereโ€™s less sales in the United States. We all know that. Weโ€™re all experiencing that. So Iโ€™m calling a lot of people and going, Hey, Matt, this is a selfish call. I need some help. I know that everyone knows someone whoโ€™s going to move this year. I think this is a key part of the script. I know that everyone knows someone whoโ€™s going to move this year.

When you run into that person that you know, and you think maybe Iโ€™d be a match to help them, would you feel comfortable connect me with that person in a text message?

Do you guys think people are really going to say no to that? What would you do if a [00:12:00] new, with a new client thatโ€™s not responding to your calls or messages? Okay, weโ€™ll talk about that. The key part of the script is, I know everyone knows someone whoโ€™s going to move this year. So when you run into that person, itโ€™s not who do you know thatโ€™s going to move?

I know you know someone thatโ€™s going to move. Just going to make the assumption, right? And we all know thatโ€™s accurate.

Hey, be really meaningful to me. If you connect me with that person in a text message, the people that know, like, and trust you, you guys, they are not going to say no to that.

One of the agents on my team, she had this conversation with a Zillow lead that she had nurtured and nurtured and nurtured. And one day she got a call from that Zillow lead and they said, Hey, Iโ€™m moving to the East coast. Iโ€™m not going to use you. Right. Thatโ€™s a bummer. I remember getting that call from Juliana because she thought she was going to close that person.

And about a month ago, I get a call from Juliana. Well, I called the gal that moved to the East coast. Do you remember her? Yeah, I remember her. And I asked her if she had any, or if she knew anyone who was, or if she, I knew she knew someone whoโ€™s going to move and buy and sell real estate this year, and she connected me with her daughter.

Who lives in Portland and Juliana just had her most expensive buyer purchase and most expensive listing in her career by asking a question to somebody should even really know, making the assumption they knew some of those going to move that lived on the East Coast. When Julie called me and told me that I thought she might not duplicate that experience with someone who moved to the East Coast, but she keeps making calls like this.

This is like this is something that will be duplicated over and over and over. This is something that we could do at scale, right? She built trust with somebody. She asked a specific question and she got a result. She had communicated over and over and over to build trust. Right. We canโ€™t ask it on the first call.

So I love that question to people that I know. Right. Iโ€™m uncomfortable with scripts that arenโ€™t truthful. Right. And I donโ€™t like to use scripts that seem like really big and flamboyant or have a scenario I canโ€™t duplicate. But a seller script that I love right now, like a circle prospecting type script, is if I called Nazar and I said, Hey Nazar, 123 Banana Street just sold down the road.

And I could talk about the circumstances of that sale. I could talk about how itโ€™s sold in a week. I could say that itโ€™s sold in 50 days. It doesnโ€™t matter. I talk about the circumstances of the sale, but then I say, Hey, would you have 30 minutes to talk about how the sale of that home impacts the value of yours?

Hey, would it be helpful to you to know how the sale of this home impacts the value of yours? Iโ€™m at an open house and a neighbor comes in and theyโ€™re just looking, right? We all know the nosy neighbors that come in and want to see the updates and this and this. Hey Nizar, when this home sells, would it be helpful to you if I gave you a call and told you how the sale of this home impacts the value of yours?

Thatโ€™s a pretty easy offer to say yes to, right? But you want to talk about how the sale of this home impacts the value of yours. Hey, when Iโ€™m talking to that person about how this sale impacts the value of yours, really big open ended question, but I love this question as well. Can you foresee any life changes that would make you a home seller in the next three to five years?

The average person stays in a home for 10 years, you guys. A lot of people actually can foresee a life change that would make them a home seller in three to five years. Ask that question to somebody who has kids in high school, right? Yeah. My downside, well, we might move here. It might move here. If I, if I asked my sister that question right now, who my nephewโ€™s in college at GCU in Arizona, sheโ€™d be like, yeah, if Eli stays in Arizona, Iโ€™m going to want to move to Phoenix.

Well, hey, how frequently would you want me to update you on whatโ€™s going on in the marketplace? I have a belief as a coach, if I can become the person who is proactively communicating to my clients about the health of the market and whatโ€™s going on in the market, they donโ€™t have to ask anybody else. And if Iโ€™m the one communicating to them about whatโ€™s going on in the market, eventually Iโ€™m going to earn that business.

So Iโ€™m just out there planting seeds. Can you foresee any life changes that would make you a home seller in the next three to five years? How about those Zillow connections or online leads where the people are wrenching and theyโ€™re just not ready to buy yet, right? Are they like where theyโ€™re at? They just donโ€™t want to talk to us.

Hey, can you foresee any life changes in the next year or two that would make you a home buyer? Itโ€™s really open ended just trying to get them to talk, right? The person who can ask the best questions and create a relationship. We all know that those people win, right? Letโ€™s stay on online leads for a little while.

Like a fresh lead that comes in. Iโ€™m trying to build rapport. Hey Nizar, tell me, while I look up this home, see if we can see it at this time, tell me where you live now, what do you love about it? Now a driver isnโ€™t going to answer very much of that question, you guys, right? Driver, they just want to go see the house.

But most people arenโ€™t drivers. Man, Iโ€™ve been on the phone for 30 minutes with people just telling me where they live now and what they love about it. Hey, can I ask, which of those qualities do you want to take to your next home? They talk and talk and talk and talk and talk and talk. Hey, by the way, the [00:18:00] home youโ€™re in now, do you need to sell that home to get to the next one?

Now I know if theyโ€™re a seller. But really simple dialogues to build rapport.

Hey, you love this home so much it sounds like, give me a little bit more information about why you want to move.

And we know the SC. Theyโ€™re going to tell us everything we want to know, right? Weโ€™re building rapport. Weโ€™re building rapport. Weโ€™re building rapport. I donโ€™t, you know, sometimes I just schedule the appointment. Sometimes I know the personal talk. Iโ€™ll spend 30 minutes on that call. Building rapport. Hereโ€™s what I really like for an online lead.

Oh, I thought I was calling the listing agent. I have an agent. How long have you been working with the agent? Right? Tell me about the relationship. Thereโ€™s one story I tell all the time. There was a gentleman, his name was Mike. And he called me because he thought I was a listing agent. He goes, Oh, well, I already have an agent.

So when was the last time you talked to your agent? Or what was the last time you looked at property with your agent? How long have you been working with them? Well, Iโ€™ve been working with them for, I worked with them five years ago, but I called him and he hasnโ€™t called me back on this one yet. And I go, great.

What have we kept the appointment time? Iโ€™ll show you the house, and if you like my style of representation, would you give me 15 minutes to talk to you about what it would look like to work with me? If you like my style of representation. If you donโ€™t like my style of representation, then we never have to talk again.

Iโ€™m trying to quantify that call when someone says they have an agent, like, tell me about that relationship. Are they just trying to get to the listing agent? Nazar is shaking his head, he doesnโ€™t like this advice. Iโ€™m not trying to steal someoneโ€™s client, that guy didnโ€™t have a relationship. This is not about stealing someoneโ€™s client.

This is about when people think they have an agency relationship and they donโ€™t.

But if you like my solid representation, can we talk about what it would be like to work with each other?

Hey, the new client that is not responding to your calls or messages, tell me about that client relationship.

Like a new lead, for example. We just got

it with them. Yeah. So, you know, so like a Zillow connection? Yeah, online leads in general doesnโ€™t have to be Zillow. So online leads in general, whatโ€™s the conversion rate on a Google PPC lead? One to two percent, you know, at best one in fifty. Zillow Connection, I think you get those above ten percent.

But if Iโ€™m reaching out to somebody and theyโ€™re not responding, that goes back to like that cadence of communication, right? I want to be professionally persistent with that person. Iโ€™m going to remember that itโ€™s my job to remind them that Iโ€™m available. Itโ€™s not their job to remind me that theyโ€™re not ready.

Microsoft So what did they register on? What house did they register on? Iโ€™m going to keep them up to date on whatโ€™s happening with that property. You registered on this property. You wanted to see it. You ghosted me. Iโ€™m going to let you know if thereโ€™s a price reduction. Iโ€™m going to let you know if it goes pending.

Iโ€™m going to let you know when it sells. Iโ€™m also going to try to bring you other options that are similar. How can I make it easy for that person to want to communicate with me? If I just call and I say, Hey, this is David Caldwell with Hillshire Realty Group. Iโ€™m just following up on your home search.

Do you want to look at anything this weekend? Not very compelling. Hey, you registered on one, two, three banana street. Iโ€™m not sure if you saw one, two, three, four banana street came on the market. Hey, I just want to let you know, I sent you a list of four properties. I texted them to you that all are similar to the property that you registered on.

If any of those look interesting, Iโ€™d love to show you those properties this weekend or whenever itโ€™s convenient to you. Iโ€™m going to try to offer value and offer value and offer value. Iโ€™m also going to try to like introduce them to me. It might be a video text message, or if you want our YouTube page, we have bio videos that talk about what we believe about helping people buy and sell real estate.

So Iโ€™m going to introduce them to me. Then I might also go, how can I introduce them to the marketplace? For those, for those of you who are creating content, when I think about a conversion funnel, right? Conversations, content that makes my life easier for the person whoโ€™s not quite ready to buy yet. But one night theyโ€™re up in bed and they registered on a website.

I want to introduce you to me. If youโ€™re not willing to talk to me, I want to send you some content so you can get to know who I am and what I believe. And then I want to send you some information on the community. If I can get you a little bit connected to me and I can be the one educating you on the community, and then I could be the one whoโ€™s showing you additional property, Iโ€™m making things easy, right?

Iโ€™m gonna make it easy for you to respond to me. Is it Tarek? Is that how I say name? Tarek. Tarek. Tarek. Tarek. If I called you every day, five times a day, and didnโ€™t leave voice messages, would you ever call me back? Too much. I donโ€™t know. Too many calls, right? Yeah. If I called you a couple times a week, and I gave you updates on the market, and I sent you two, three, four properties.

How are you going to give me the updates if Iโ€™m not responding? You donโ€™t need to respond, because Iโ€™m just texting them to you. Or Iโ€™m leaving you a voice message. I asked Nazar one time, I said, if I left you like a bunch of voice messages, would you call me back? And he goes, no. [00:24:00] You know? And heโ€™s shaking his head like, yeah, you want to call me back?

Thatโ€™s okay. Yeah, I didnโ€™t want to say no now. Thatโ€™s okay. But the person who leaves a lot of voice messages and plant those seeds, you see all the time those agents went and have success over time with a certain segment of the population. Some people wonโ€™t, right? But some people do. And online leads, itโ€™s a numbers game.

If we look at Google PPC leads, right, and they convert at 1 or 2%, whatโ€™s that mean? 98 out of 100 donโ€™t do anything with me. I call my own base, right? But itโ€™s itโ€™s a sorting mechanism, right? Can I create some cools and talk some tools and content? And if we go back to what bucket of people am I communicating with?

So many people communicate via text message. I could look at that bucket in my CRM and I could send a lot of people the same market update the same. Hereโ€™s whatโ€™s going on in the market. Like whatโ€™s a compelling reason to be a buyer in your market or whatโ€™s a compelling reason to be a seller in the Portland housing market guys right now, thereโ€™s about two homes on the market for every person buying.

We havenโ€™t had a market like this for five years and thatโ€™s creating unique buying opportunities for would be homebuyers still in the market. Agreeable fact. And then what could the followup question be? So if youโ€™re still in the market for a new home, youโ€™d have five minutes. Iโ€™d love to talk to you about how you could take advantage of the additional listings.

If you registered on my website right now. And youโ€™re looking for a 900, 000 home in the Southwest suburbs, right? Predominantly work between 800, 000 and a million dollars. You guys, thereโ€™s about a little bit over 60 homes on the market at any given time. Right now, thereโ€™s only four or five going pending a week.

Thatโ€™s a buying opportunity.

Those are things that you could start communicating in mass to some of those buckets. If you segment your leads properly. And segmentation might just be city or an area that people generally work in and then a price band. But if we think about what are the opportunities for those people, even if youโ€™re not responding, if I send you something of value and you donโ€™t unsubscribe, I donโ€™t send you unsubscribable content, eventually a certain percentage of the population will respond to you.

But that piece is a numbers game. And Iโ€™d say, hey, What do I do when I have a new prospect thatโ€™s not responding to my calls? How do I build trust with that person? And how do I separate myself and demonstrate competency from the average agent? But I keep adding value and every messenger. Yeah. Yeah. And adding value.

Sometimes itโ€™s follow up. Sometimes itโ€™s a fact about the market. Sometimes itโ€™s another home, but you guys, itโ€™s like follow ups the game. The other thing itโ€™s important

[00:27:08] Nazar Kalayji: for people to know that, that sometimes when you reach out to someone, a prospect over and over and over and over again, and you donโ€™t get a response from them, doesnโ€™t mean that they donโ€™t want to talk to you or doesnโ€™t mean they donโ€™t need your services or doesnโ€™t mean that they donโ€™t want to connect with you.

Theyโ€™re just like, you know, who knows what their circumstances are, right? You just donโ€™t know.

[00:27:27] Matt Farnham: Yeah, theyโ€™re just not ready. Yeah, and itโ€™s, and itโ€™s not their job to tell us thatโ€™s what I think about all the time and talk about all the time. Itโ€™s our responsibility to remind people weโ€™re available. Itโ€™s not their responsibility to tell us theyโ€™re not ready.

When someone tries to hard close me, you guys, I totally turn off. When someone educates me like that, thatโ€™s what gets me to go right when Iโ€™m ready to buy. I bought a car online because I wanted to avoid being sold.

But I watched all the YouTube videos about the car so I could be educated on it. Most, most realtors, weโ€™re treating everybody like theyโ€™re at the bottom of the funnel and weโ€™re just trying to book the appointment. We should be going for appointments, but really what we should be working on is the relationship.

I know Mattโ€™s team does that really well. Cause I get emails from Matt. At least once a week for I donโ€™t know how long and Iโ€™m not Iโ€™m not an unsubscriber, right? And I donโ€™t subscribe from a lot. Yeah, exactly. Shake that fist I donโ€™t subscribe from a lot of real estate newsletters that come to me that donโ€™t offer value Right, like heโ€™s demonstrating something in his business every day, right?

Trying to gain agent agent referrals smart great great strategy. If someoneโ€™s asking your education

[00:28:56] Nazar Kalayji: When should you give up on a lead?

[00:29:00] Matt Farnham: I wouldnโ€™t say you give up like when do you switch when do you switch your cadence? You know, a lot of our websites tell us when someone came back to the website and did something.

Thatโ€™s a good time to follow up with somebody.

When do I switch from one to one phone calls to to just emails like an email newsletter when I can, when I get one of two fingers? Yeah. Hey, donโ€™t work with jerks. We have that role too. Most of our CRMs tell us if someone is responsive and or opening my email. If you show me a sign of life, if you, if I can go and follow a boss or chime or any CRM and see you open my email, I will continue communication with you.

Itโ€™s when you show me no signs of life after 12 months that I go to more email based follow up.

But in my CRM, you guys, I have people that have been in my CRM, you know, 2016, 17, 18, that still [00:30:00] interact. They just havenโ€™t done anything yet. What I can tell you an observation again from coaching some of the top real estate teams around the country, the people who sell the most real estate close the oldest leads.

And if you can close an old lead, you can close a new one, right? The pipeline is the most important thing we have. So when you receive a notification from someone that viewed one listing you sent and havenโ€™t connected with a while, what do you say when you call them? Sometimes I just tell people, depending on if Iโ€™ve communicated with them before, Hey, my website said you were looking at homes.

I want to check in with you today. Sometimes I say, Hey you registered on our website through Google a year ago. Want to see if you had purchased a home yet, or if youโ€™re still in the market for anyone, Hey, you didnโ€™t this, I just wanted to see if you had five minutes to talk about the state of the housing market.

But I think most people, you guys. Know that when theyโ€™re on our website, like we all know people know what weโ€™re doing online, we go thatโ€™s creepy to say you looked at this house. We on our CRM, you go to our website, you look at one home three times, the agent gets an email that you looked at this home three times.

Sometimes I just call them and say, Hey, I saw you were looking at 123 Main Street.

[00:31:19] Nazar Kalayji: David, just I know that cars are not the same as houses. I had two experiences with two different Mercedes dealerships. Where one was this was, I donโ€™t know, 10 years ago, I was thinking about buying my first, like I had a Lexus and I wanted to step it up to get a Mercedes or a BMW.

And I went to a Mercedes dealership and I walked in and I said, Hey, Iโ€™m looking for, you know an S class Mercedes. You know, whatever color back in the day that had actually inventory. And so dad, just give us a minute. They literally brought up the front of the car or they brought the car to the front of the dealership.

The color I wanted, they opened the door. I got in expecting them to like, ask me for my license and, you know, expecting to get in the car and first do a test drive, they close the door. I go ahead and take them around for a spin, you know, come back whenever you want to, and I, I like Mike, are you serious?

And I said, yeah, just drive, you know, go, go spin, take it for a spin. And so I drove around for, you know, two minutes. I was like really nervous. Iโ€™m like, I didnโ€™t want to wreck the car, but they werenโ€™t with me. They didnโ€™t take my stuff. I could have like driven off of the car, but because of that experience, I came back, I ended up not buying that car.

Cause I got a better deal on a seven series BMW. But just that experience alone, but that in my head that if I ever wanted to buy a Mercedes, Iโ€™d buy it through them. And sure enough, I went back and I bought a car from them, you know, several years later, another Mercedes dealership and at Newport Beach.

I went there, I test drove a car I didnโ€™t buy at the time and they were tenacious at calling me, calling, email, texting, whatever, like, and I just completely ignore them because I wasnโ€™t ready at that point. And then sure enough, when I was ready, I went and bought another car from them because. Like, for me, itโ€™s all about like, you know, being consistent and follow up and you guys in real estate, when itโ€™s a bigger transaction, itโ€™s a bigger deal.

Thereโ€™s more at stake, like itโ€™s not something that happens overnight, right? Itโ€™s a, itโ€™s a process. And when, you know, when weโ€™re getting these leads, sometimes weโ€™re getting these leads early in advance where these guys are still two, three years from making a move. And so you just have to be patient and you might think they might be, you know, like not talking to you.

That means that they are not interested. They are. They just want to be ready. At that moment in time. So donโ€™t look at it as a no looking at it as a not now. Just as a perspective.

[00:33:42] Matt Farnham: I agree. And look, I think thatโ€™s, I think thatโ€™s the bow on it. I think thatโ€™s, I think thatโ€™s a big takeaway based on everything we said.

We talked about how to get people or how to communicate and some of the favorite questions, but thereโ€™s no magic sentence that makes people convert today. Youโ€™re building relationships. We need to talk to more people and exactly the experience that Nazar just outlined. It takes time. Yeah. Yeah, exactly.

All right. Well, if you guys have any questions, you guys can DM me or email me,

dcaldwellatyourcoach. com. And if thereโ€™s like specific things you guys want on these, let Nazar know and I can talk with him about it or the team and we can make sure that next time you guys see a slide deck and not a survey, I think is what you guys were probably saying.

[00:34:31] Nazar Kalayji: I think thatโ€™s what it was that you were trying to show, but

yeah, I think it was a survey that I

[00:34:35] David Caldwell: was, I was gathering information from for the pretty slide deck that you guys couldnโ€™t see.

[00:34:41] Nazar Kalayji: Gotcha. All right. All right,

guys. Good seeing you all.

===

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