Give Yourself a Raise By Having Simple Conversations About Real Estate โ David Caldwell
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[00:00:00] David Caldwell: Cool. Well, hey everybody. I know Iโve seen some of you guys. My nameโs David Caldwell. Iโm been working with Nazar for a little while. I think Iโm going to start doing these calls on, I think itโs the second and fourth Thursdays. So I guess what I want to start with is if thereโs things that maybe Iโm missing that you guys really need help with DM me or let Nazar know or let team or whoever somehow cycle that information back to me because Iโd love to get you guys what you want, which is going to move you forward. Outside of coaching, Iโm also a practitioner. I run a team. Iโm making phone calls. Iโm holding open houses. Iโm following up with leads.
Iโm doing all this stuff that you guys are doing. And as a coach, I really like. To coach on things that Iโm, that Iโm actually doing as well, not theory stuff that I know that works conversations that Iโm having. One of the gals on my team just joined, which Iโm excited about. So thatโs just a little bit of a background about me today.
What weโre going to talk about are just simple conversations that we can have. Let me share my screen here. Simple conversations. That we can have that I think will help move your business forward, or I think we titled it. Give yourself a raise. So I do think itโs the small things that we say that end up making a really large difference.
We wonโt spend the whole time in a slide deck, but we will spend a little bit of time in it. Can everyone see my screen. So this is my belief. The purpose of being an entrepreneur, which weโre all entrepreneurs at a certain extent or salespeople is to create a business that serves life, not a life that serves business.
Right. Weโre all doing this so we can go with our two year old to Disneyland as an example, right? Weโre not doing this just so we can like sit on the phone and make phone calls. So I think all the time about like, how do I create clients, right? I want to do it the fastest and easiest way possible where Iโm happy going to work.
Thereโs this coaching filter, a filter I coached through, which is whatโs the fastest and easiest way for people to achieve their goal, where theyโre happy going to work every day. Hey, with that being said, every business daily should be focused on client acquisition and client retention. There are no doors to open if we donโt have clients.
The most valuable thing we do in this business is acquire a client. You canโt, you canโt acquire any relationship you guys without communication. And we all have, if we have spouses, we have a spouse because one person started calling or texting and eventually the other person started calling or texting back and we kept communicating itโs the basis of every relationship.
So this is a piece I think that sometimes gets missed a lot. Itโs who are we communicating with? We cannot communicate with everybody the same way. I canโt communicate with someone in my sphere the same way as I communicate with someone who doesnโt know me and expect the same conversion rate. Thereโs some pieces of communication I could send to both of those buckets.
But if Iโm reaching out doing one to one communication, Iโm going to ask a different question or start my conversation differently with someone who Iโve done business with versus someone who I havenโt. Iโm going to start communication differently with an old Zillow connection that hasnโt purchased a home yet thatโs two years old than someone I just sold a house with six months ago.
One of the observations I have as a coach. People have one or two messages of the month, or one thing they say, they try to start every conversation the same way, but we have to think about who weโre communicating to, put ourselves in their shoes, meet them where theyโre at, really think about the question that weโre going to ask so we can increase our probability of a two-way two-way communication.
We have to think about how are we communicating with them. Based on where theyโre at. Now, this is like a typical David Caldwell slide. The next one thatโs going to be full of lots of data and everyone thinks Iโm analytical, Iโm actually a driver. I use data. To make better educated decisions so I can go faster, right?
I do a lot of stuff, so I like to use data so I can go faster. 41 percent of salespeople said their phone is the most effective sales tool at their disposal. Are we communicating, Iโm going to say this voice to voice, Are we communicating voice to voice enough with our prospects?
[00:05:04] Matt Farnham: David? Yeah, go ahead. Hey, bro. Sorry to interrupt you. I think youโre, are you looking at a slide deck that maybe we canโt see?
[00:05:11] David Caldwell: Yeah, I guess I am. Hold on. Let me try it. Let me try that again. I thought I got the nod from the czar that you guys could see it.
[00:05:19] Nazar Kalayji: I can see slide deck. Oh, there you go.
[00:05:22] Matt Farnham: I can tell it was something different that was on our screen.
[00:05:24] David Caldwell: Okay, cool. Thanks, bro. All right. Hey, hereโs my pretty slides. We missed. Weโre not going to go backwards though. Thank you. Hey, 41 percent of salespeople said that was the most effective sales tool at their disposal. Right? 19 percent of buyers want to connect with a salesperson during the awareness stage.
Just thinking about buying a house, but I still want to talk to somebody. 60 percent when theyโre like getting close, right? Theyโre in consideration. Should I do this or not? I need someone to help me make [00:06:00] my decision. 20 percent really want to talk to us at just at the decision stage. But David, I call people and they donโt call me back.
Itโs not their responsibility. Our responsibility is to let people know that we are available. Itโs not their responsibility to call us back. Like, I believe you reap what you sow, right? If Iโm out planting seeds and planting seeds and planting seeds and planting seeds, Iโm gonna harvest at some point. If Iโm not planting seeds, thereโs not going to be a harvest.
We have to understand who weโre communicating to and where theyโre at in this process. How many real estate agents, if weโre team leaders, or I know Iโm guilty of this too, well, I sent a bunch of emails. I mean, you guys, 24 percent of sales emails, sometimes you hear it as 20%, this is a more updated stat, I think, from HubSpot, are even opened.
But the response rate on that is much less, right? Weโre planting seeds, weโre planting seeds, weโre planting seeds. We all know how difficult it is, even sometimes to get past clients on a, on a call. Like my assistant, if sheโs on this call right now, she hammers me all the time on taking people to lunch.
When I take someone to lunch once a week, and I love giving people books, I have a whole bookshelf back here of books. Every time I go to lunch with someone, I give them a book Iโd like them to be getting. Those people always give me referrals. Always. Have these like cute little stickers in there that yada yada, I gave this book with appreciation.
Itโs a strategy that works for me, but I usually have to reach out to like three or four or five people To even book a lunch. These are past clients. These are friends. People are busy, right? Getting in touch with people is not always easy Now these are people that I know like one of my buddies. I just called him the other day like hey, dude Do you want to go to lunch this week guy went to college with Iโve sold done multiple transactions with him Hey, dude, Iโm really busy Maybe like and like call me in a month that we can go like in a month Itโs not always easy.
Imagine how much more difficult it becomes to create a relationship with someone about buying or selling. When we just met him at an open house or they were an online lead, or theyโre an expired listing. Most people stop their follow up too soon. 44 percent of salespeople give up after one. Follow up.
Iโm going to say one follow up at ten. Letโs like, letโs, we know most people arenโt calling. We reach out once, they told us to stop calling. I canโt see everyone right now, but I bet there would be some hand raisers. If Iโm like, have you ever sold a house to someone who the first time you talked to them, they said they had an agent.
If you keep following up, thatโs like the get out of jail free card, right? Oh, I have an agent. How long have you been working with them? Well, I have an agent. When was the last time you looked at property with them? I have an agent. Like, thatโs just a common objection, right? Itโs like going to the store and saying, I want to buy a new blazer or looking for a new blazer, but youโre not looking for anything.
I do that all the time when I go shopping. I know exactly what Iโm looking for. Someone else that they can help. I donโt want help yet. Iโm just browsing. What are you browsing for? Oh, a jacket. Hereโs one of my biggest observations from coaching some of the really big teams around the country, doing big sales calls and working one on one with salespeople and even talking to the team leaders sometimes that are in production.
Is that most of us are not having enough conversations because weโre not quite sure what to say because weโre not thinking about what to say.
I believe that most real estate salespeople are having less than a thousand real estate based conversations a year. And we know that most people we talk to will not be buying or selling real estate this year. For a long time, weโve heard 10%, right? 10 percent of people move annually or 7 percent of people move annually.
I think like 3 to 5 percent of people in most peopleโs database are the people that are actually moving, right? Am I talking to enough people to even achieve my goals? Am I planting enough seeds? Every conversation is not about a sale, itโs about letting people know, perceivably, that Iโm their best option.
Okay, so now Iโm going to stop sharing my slide deck since I shared the wrong one for half the time. And weโre just going to talk about a couple scenarios and scripts. And if you guys have like certain scenarios that you guys want to work on, put it in the chat or just talk over me, Iโm okay with that.
And weโll go through, weโll go through some things, but Iโm going to give you guys a couple of different scripts that I really like, that I found work for me, work for other clients, scripts that have worked at scale, right? For people we know, for people that are my friends, my past clients, right? Even like my friends that might make fun of me if they think if I, if they think Iโm trying to sell them something.
Right now thereโs less sales in the United States. We all know that. Weโre all experiencing that. So Iโm calling a lot of people and going, Hey, Matt, this is a selfish call. I need some help. I know that everyone knows someone whoโs going to move this year. I think this is a key part of the script. I know that everyone knows someone whoโs going to move this year.
When you run into that person that you know, and you think maybe Iโd be a match to help them, would you feel comfortable connect me with that person in a text message?
Do you guys think people are really going to say no to that? What would you do if a [00:12:00] new, with a new client thatโs not responding to your calls or messages? Okay, weโll talk about that. The key part of the script is, I know everyone knows someone whoโs going to move this year. So when you run into that person, itโs not who do you know thatโs going to move?
I know you know someone thatโs going to move. Just going to make the assumption, right? And we all know thatโs accurate.
Hey, be really meaningful to me. If you connect me with that person in a text message, the people that know, like, and trust you, you guys, they are not going to say no to that.
One of the agents on my team, she had this conversation with a Zillow lead that she had nurtured and nurtured and nurtured. And one day she got a call from that Zillow lead and they said, Hey, Iโm moving to the East coast. Iโm not going to use you. Right. Thatโs a bummer. I remember getting that call from Juliana because she thought she was going to close that person.
And about a month ago, I get a call from Juliana. Well, I called the gal that moved to the East coast. Do you remember her? Yeah, I remember her. And I asked her if she had any, or if she knew anyone who was, or if she, I knew she knew someone whoโs going to move and buy and sell real estate this year, and she connected me with her daughter.
Who lives in Portland and Juliana just had her most expensive buyer purchase and most expensive listing in her career by asking a question to somebody should even really know, making the assumption they knew some of those going to move that lived on the East Coast. When Julie called me and told me that I thought she might not duplicate that experience with someone who moved to the East Coast, but she keeps making calls like this.
This is like this is something that will be duplicated over and over and over. This is something that we could do at scale, right? She built trust with somebody. She asked a specific question and she got a result. She had communicated over and over and over to build trust. Right. We canโt ask it on the first call.
So I love that question to people that I know. Right. Iโm uncomfortable with scripts that arenโt truthful. Right. And I donโt like to use scripts that seem like really big and flamboyant or have a scenario I canโt duplicate. But a seller script that I love right now, like a circle prospecting type script, is if I called Nazar and I said, Hey Nazar, 123 Banana Street just sold down the road.
And I could talk about the circumstances of that sale. I could talk about how itโs sold in a week. I could say that itโs sold in 50 days. It doesnโt matter. I talk about the circumstances of the sale, but then I say, Hey, would you have 30 minutes to talk about how the sale of that home impacts the value of yours?
Hey, would it be helpful to you to know how the sale of this home impacts the value of yours? Iโm at an open house and a neighbor comes in and theyโre just looking, right? We all know the nosy neighbors that come in and want to see the updates and this and this. Hey Nizar, when this home sells, would it be helpful to you if I gave you a call and told you how the sale of this home impacts the value of yours?
Thatโs a pretty easy offer to say yes to, right? But you want to talk about how the sale of this home impacts the value of yours. Hey, when Iโm talking to that person about how this sale impacts the value of yours, really big open ended question, but I love this question as well. Can you foresee any life changes that would make you a home seller in the next three to five years?
The average person stays in a home for 10 years, you guys. A lot of people actually can foresee a life change that would make them a home seller in three to five years. Ask that question to somebody who has kids in high school, right? Yeah. My downside, well, we might move here. It might move here. If I, if I asked my sister that question right now, who my nephewโs in college at GCU in Arizona, sheโd be like, yeah, if Eli stays in Arizona, Iโm going to want to move to Phoenix.
Well, hey, how frequently would you want me to update you on whatโs going on in the marketplace? I have a belief as a coach, if I can become the person who is proactively communicating to my clients about the health of the market and whatโs going on in the market, they donโt have to ask anybody else. And if Iโm the one communicating to them about whatโs going on in the market, eventually Iโm going to earn that business.
So Iโm just out there planting seeds. Can you foresee any life changes that would make you a home seller in the next three to five years? How about those Zillow connections or online leads where the people are wrenching and theyโre just not ready to buy yet, right? Are they like where theyโre at? They just donโt want to talk to us.
Hey, can you foresee any life changes in the next year or two that would make you a home buyer? Itโs really open ended just trying to get them to talk, right? The person who can ask the best questions and create a relationship. We all know that those people win, right? Letโs stay on online leads for a little while.
Like a fresh lead that comes in. Iโm trying to build rapport. Hey Nizar, tell me, while I look up this home, see if we can see it at this time, tell me where you live now, what do you love about it? Now a driver isnโt going to answer very much of that question, you guys, right? Driver, they just want to go see the house.
But most people arenโt drivers. Man, Iโve been on the phone for 30 minutes with people just telling me where they live now and what they love about it. Hey, can I ask, which of those qualities do you want to take to your next home? They talk and talk and talk and talk and talk and talk. Hey, by the way, the [00:18:00] home youโre in now, do you need to sell that home to get to the next one?
Now I know if theyโre a seller. But really simple dialogues to build rapport.
Hey, you love this home so much it sounds like, give me a little bit more information about why you want to move.
And we know the SC. Theyโre going to tell us everything we want to know, right? Weโre building rapport. Weโre building rapport. Weโre building rapport. I donโt, you know, sometimes I just schedule the appointment. Sometimes I know the personal talk. Iโll spend 30 minutes on that call. Building rapport. Hereโs what I really like for an online lead.
Oh, I thought I was calling the listing agent. I have an agent. How long have you been working with the agent? Right? Tell me about the relationship. Thereโs one story I tell all the time. There was a gentleman, his name was Mike. And he called me because he thought I was a listing agent. He goes, Oh, well, I already have an agent.
So when was the last time you talked to your agent? Or what was the last time you looked at property with your agent? How long have you been working with them? Well, Iโve been working with them for, I worked with them five years ago, but I called him and he hasnโt called me back on this one yet. And I go, great.
What have we kept the appointment time? Iโll show you the house, and if you like my style of representation, would you give me 15 minutes to talk to you about what it would look like to work with me? If you like my style of representation. If you donโt like my style of representation, then we never have to talk again.
Iโm trying to quantify that call when someone says they have an agent, like, tell me about that relationship. Are they just trying to get to the listing agent? Nazar is shaking his head, he doesnโt like this advice. Iโm not trying to steal someoneโs client, that guy didnโt have a relationship. This is not about stealing someoneโs client.
This is about when people think they have an agency relationship and they donโt.
But if you like my solid representation, can we talk about what it would be like to work with each other?
Hey, the new client that is not responding to your calls or messages, tell me about that client relationship.
Like a new lead, for example. We just got
it with them. Yeah. So, you know, so like a Zillow connection? Yeah, online leads in general doesnโt have to be Zillow. So online leads in general, whatโs the conversion rate on a Google PPC lead? One to two percent, you know, at best one in fifty. Zillow Connection, I think you get those above ten percent.
But if Iโm reaching out to somebody and theyโre not responding, that goes back to like that cadence of communication, right? I want to be professionally persistent with that person. Iโm going to remember that itโs my job to remind them that Iโm available. Itโs not their job to remind me that theyโre not ready.
Microsoft So what did they register on? What house did they register on? Iโm going to keep them up to date on whatโs happening with that property. You registered on this property. You wanted to see it. You ghosted me. Iโm going to let you know if thereโs a price reduction. Iโm going to let you know if it goes pending.
Iโm going to let you know when it sells. Iโm also going to try to bring you other options that are similar. How can I make it easy for that person to want to communicate with me? If I just call and I say, Hey, this is David Caldwell with Hillshire Realty Group. Iโm just following up on your home search.
Do you want to look at anything this weekend? Not very compelling. Hey, you registered on one, two, three banana street. Iโm not sure if you saw one, two, three, four banana street came on the market. Hey, I just want to let you know, I sent you a list of four properties. I texted them to you that all are similar to the property that you registered on.
If any of those look interesting, Iโd love to show you those properties this weekend or whenever itโs convenient to you. Iโm going to try to offer value and offer value and offer value. Iโm also going to try to like introduce them to me. It might be a video text message, or if you want our YouTube page, we have bio videos that talk about what we believe about helping people buy and sell real estate.
So Iโm going to introduce them to me. Then I might also go, how can I introduce them to the marketplace? For those, for those of you who are creating content, when I think about a conversion funnel, right? Conversations, content that makes my life easier for the person whoโs not quite ready to buy yet. But one night theyโre up in bed and they registered on a website.
I want to introduce you to me. If youโre not willing to talk to me, I want to send you some content so you can get to know who I am and what I believe. And then I want to send you some information on the community. If I can get you a little bit connected to me and I can be the one educating you on the community, and then I could be the one whoโs showing you additional property, Iโm making things easy, right?
Iโm gonna make it easy for you to respond to me. Is it Tarek? Is that how I say name? Tarek. Tarek. Tarek. Tarek. If I called you every day, five times a day, and didnโt leave voice messages, would you ever call me back? Too much. I donโt know. Too many calls, right? Yeah. If I called you a couple times a week, and I gave you updates on the market, and I sent you two, three, four properties.
How are you going to give me the updates if Iโm not responding? You donโt need to respond, because Iโm just texting them to you. Or Iโm leaving you a voice message. I asked Nazar one time, I said, if I left you like a bunch of voice messages, would you call me back? And he goes, no. [00:24:00] You know? And heโs shaking his head like, yeah, you want to call me back?
Thatโs okay. Yeah, I didnโt want to say no now. Thatโs okay. But the person who leaves a lot of voice messages and plant those seeds, you see all the time those agents went and have success over time with a certain segment of the population. Some people wonโt, right? But some people do. And online leads, itโs a numbers game.
If we look at Google PPC leads, right, and they convert at 1 or 2%, whatโs that mean? 98 out of 100 donโt do anything with me. I call my own base, right? But itโs itโs a sorting mechanism, right? Can I create some cools and talk some tools and content? And if we go back to what bucket of people am I communicating with?
So many people communicate via text message. I could look at that bucket in my CRM and I could send a lot of people the same market update the same. Hereโs whatโs going on in the market. Like whatโs a compelling reason to be a buyer in your market or whatโs a compelling reason to be a seller in the Portland housing market guys right now, thereโs about two homes on the market for every person buying.
We havenโt had a market like this for five years and thatโs creating unique buying opportunities for would be homebuyers still in the market. Agreeable fact. And then what could the followup question be? So if youโre still in the market for a new home, youโd have five minutes. Iโd love to talk to you about how you could take advantage of the additional listings.
If you registered on my website right now. And youโre looking for a 900, 000 home in the Southwest suburbs, right? Predominantly work between 800, 000 and a million dollars. You guys, thereโs about a little bit over 60 homes on the market at any given time. Right now, thereโs only four or five going pending a week.
Thatโs a buying opportunity.
Those are things that you could start communicating in mass to some of those buckets. If you segment your leads properly. And segmentation might just be city or an area that people generally work in and then a price band. But if we think about what are the opportunities for those people, even if youโre not responding, if I send you something of value and you donโt unsubscribe, I donโt send you unsubscribable content, eventually a certain percentage of the population will respond to you.
But that piece is a numbers game. And Iโd say, hey, What do I do when I have a new prospect thatโs not responding to my calls? How do I build trust with that person? And how do I separate myself and demonstrate competency from the average agent? But I keep adding value and every messenger. Yeah. Yeah. And adding value.
Sometimes itโs follow up. Sometimes itโs a fact about the market. Sometimes itโs another home, but you guys, itโs like follow ups the game. The other thing itโs important
[00:27:08] Nazar Kalayji: for people to know that, that sometimes when you reach out to someone, a prospect over and over and over and over again, and you donโt get a response from them, doesnโt mean that they donโt want to talk to you or doesnโt mean they donโt need your services or doesnโt mean that they donโt want to connect with you.
Theyโre just like, you know, who knows what their circumstances are, right? You just donโt know.
[00:27:27] Matt Farnham: Yeah, theyโre just not ready. Yeah, and itโs, and itโs not their job to tell us thatโs what I think about all the time and talk about all the time. Itโs our responsibility to remind people weโre available. Itโs not their responsibility to tell us theyโre not ready.
When someone tries to hard close me, you guys, I totally turn off. When someone educates me like that, thatโs what gets me to go right when Iโm ready to buy. I bought a car online because I wanted to avoid being sold.
But I watched all the YouTube videos about the car so I could be educated on it. Most, most realtors, weโre treating everybody like theyโre at the bottom of the funnel and weโre just trying to book the appointment. We should be going for appointments, but really what we should be working on is the relationship.
I know Mattโs team does that really well. Cause I get emails from Matt. At least once a week for I donโt know how long and Iโm not Iโm not an unsubscriber, right? And I donโt subscribe from a lot. Yeah, exactly. Shake that fist I donโt subscribe from a lot of real estate newsletters that come to me that donโt offer value Right, like heโs demonstrating something in his business every day, right?
Trying to gain agent agent referrals smart great great strategy. If someoneโs asking your education
[00:28:56] Nazar Kalayji: When should you give up on a lead?
[00:29:00] Matt Farnham: I wouldnโt say you give up like when do you switch when do you switch your cadence? You know, a lot of our websites tell us when someone came back to the website and did something.
Thatโs a good time to follow up with somebody.
When do I switch from one to one phone calls to to just emails like an email newsletter when I can, when I get one of two fingers? Yeah. Hey, donโt work with jerks. We have that role too. Most of our CRMs tell us if someone is responsive and or opening my email. If you show me a sign of life, if you, if I can go and follow a boss or chime or any CRM and see you open my email, I will continue communication with you.
Itโs when you show me no signs of life after 12 months that I go to more email based follow up.
But in my CRM, you guys, I have people that have been in my CRM, you know, 2016, 17, 18, that still [00:30:00] interact. They just havenโt done anything yet. What I can tell you an observation again from coaching some of the top real estate teams around the country, the people who sell the most real estate close the oldest leads.
And if you can close an old lead, you can close a new one, right? The pipeline is the most important thing we have. So when you receive a notification from someone that viewed one listing you sent and havenโt connected with a while, what do you say when you call them? Sometimes I just tell people, depending on if Iโve communicated with them before, Hey, my website said you were looking at homes.
I want to check in with you today. Sometimes I say, Hey you registered on our website through Google a year ago. Want to see if you had purchased a home yet, or if youโre still in the market for anyone, Hey, you didnโt this, I just wanted to see if you had five minutes to talk about the state of the housing market.
But I think most people, you guys. Know that when theyโre on our website, like we all know people know what weโre doing online, we go thatโs creepy to say you looked at this house. We on our CRM, you go to our website, you look at one home three times, the agent gets an email that you looked at this home three times.
Sometimes I just call them and say, Hey, I saw you were looking at 123 Main Street.
[00:31:19] Nazar Kalayji: David, just I know that cars are not the same as houses. I had two experiences with two different Mercedes dealerships. Where one was this was, I donโt know, 10 years ago, I was thinking about buying my first, like I had a Lexus and I wanted to step it up to get a Mercedes or a BMW.
And I went to a Mercedes dealership and I walked in and I said, Hey, Iโm looking for, you know an S class Mercedes. You know, whatever color back in the day that had actually inventory. And so dad, just give us a minute. They literally brought up the front of the car or they brought the car to the front of the dealership.
The color I wanted, they opened the door. I got in expecting them to like, ask me for my license and, you know, expecting to get in the car and first do a test drive, they close the door. I go ahead and take them around for a spin, you know, come back whenever you want to, and I, I like Mike, are you serious?
And I said, yeah, just drive, you know, go, go spin, take it for a spin. And so I drove around for, you know, two minutes. I was like really nervous. Iโm like, I didnโt want to wreck the car, but they werenโt with me. They didnโt take my stuff. I could have like driven off of the car, but because of that experience, I came back, I ended up not buying that car.
Cause I got a better deal on a seven series BMW. But just that experience alone, but that in my head that if I ever wanted to buy a Mercedes, Iโd buy it through them. And sure enough, I went back and I bought a car from them, you know, several years later, another Mercedes dealership and at Newport Beach.
I went there, I test drove a car I didnโt buy at the time and they were tenacious at calling me, calling, email, texting, whatever, like, and I just completely ignore them because I wasnโt ready at that point. And then sure enough, when I was ready, I went and bought another car from them because. Like, for me, itโs all about like, you know, being consistent and follow up and you guys in real estate, when itโs a bigger transaction, itโs a bigger deal.
Thereโs more at stake, like itโs not something that happens overnight, right? Itโs a, itโs a process. And when, you know, when weโre getting these leads, sometimes weโre getting these leads early in advance where these guys are still two, three years from making a move. And so you just have to be patient and you might think they might be, you know, like not talking to you.
That means that they are not interested. They are. They just want to be ready. At that moment in time. So donโt look at it as a no looking at it as a not now. Just as a perspective.
[00:33:42] Matt Farnham: I agree. And look, I think thatโs, I think thatโs the bow on it. I think thatโs, I think thatโs a big takeaway based on everything we said.
We talked about how to get people or how to communicate and some of the favorite questions, but thereโs no magic sentence that makes people convert today. Youโre building relationships. We need to talk to more people and exactly the experience that Nazar just outlined. It takes time. Yeah. Yeah, exactly.
All right. Well, if you guys have any questions, you guys can DM me or email me,
dcaldwellatyourcoach. com. And if thereโs like specific things you guys want on these, let Nazar know and I can talk with him about it or the team and we can make sure that next time you guys see a slide deck and not a survey, I think is what you guys were probably saying.
[00:34:31] Nazar Kalayji: I think thatโs what it was that you were trying to show, but
yeah, I think it was a survey that I
[00:34:35] David Caldwell: was, I was gathering information from for the pretty slide deck that you guys couldnโt see.
[00:34:41] Nazar Kalayji: Gotcha. All right. All right,
guys. Good seeing you all.
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